Alejandro Peters / collage art

I believe that destruction is a form of creation. I cut, I paste, I create.

My collage journey started right before the pandemic, since 2020 my art has been evolving, my work is both analog and digital, I like to put my hands on old magazines, books and all stuff.

Creative director, copywriter, and collage artist based in Guatemala. I make ads for a living and art to stay sane. Both involve finding the right cut.

Creative Director Portfolio

Hi, I’m temporarily using this page to share selected campaigns where I led creative direction, scripting, and production supervision

Cementos Progreso – Día de la Cruz (institucional

Sapiens GRP, 2026 – Role: Scriptwriter/Copywriter, creative direction


Bam – La ventana de los 1,000 días

Sapiens GRP, 2025 – Role: Scriptwriter/Copywriter, creative direction


Cementos Progreso – 125 años

Sapiens GRP, 2024 – Role: Scriptwriter/Copywriter, creative direction


Bam – Ahorro Pro

Sapiens GRP, 2024 – Role: Scriptwriter/ Copywriter, creative direction


Bam – La Cuenta del Mar

Sapiens GRP, 2024 – Role: Copywriter/scriptwriter, creative direction


Protectoras Unidas Guatemala – “Higiene”

Sapiens GRP, 2024 – Role: Copywriter/scriptwriter, creative direction


Shaka Laka – “Gamers”

d4 McCANN, 2023- Role: Scriptwriter/copywriter, creative direction


INTECAP – “Aprende de los mejores”

d4 McCANN, 2022 – Role Scriptwriter/copywriter, creative direction

PASMO – +Vacunados +Protegidos

d4 McCANN, 2022 – Role: Scriptwriter/copywriter, creative direction

INTECAP – “Supera”

d4 McCANN, 2020 – Role: Scriptwriter/copywriter, creative direction


Huawei P9 – Light your life (Music video)

Ogilvy Guatemala, 2015 – Role: Script, idea, creative direction


INGUAT – “Secretos de Guatemala” / Episodio: Cultura Maya Viva

d4 McCANN, 2018 – Role: copywriter, creative direction


INGUAT – “Tikal te llama”

d4 McCANN, 2019 – Role: copywriter, creative direction


Jabón Ambar – “Cuidar es natural”

d4 McCANN, 2019 – Role: copywriting, creative direction


INGUAT – Guatemala es el secreto, ¡sorpréndete! (Izabal)

d4 McCANN, 2019 – Role: copywriting, creative direction


INTECAP – 47 aniversario

d4 McCANN, 2019 – Role: copywriting, creative direction


Heart of Travel & INGUAT

d4 McCANN, 2019 – Role: copywriting, creative direction


Toledo – Divertidos para tus niños

Leo Burnett Guatemala, 2012 – Role: copywriter